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When you're tired may be the best time to be creative

Creativity is one of the most important assets a business can have. A business owner who comes up with new ideas for products, services or ways to market the company is more likely to succeed than someone simply trying to copy the competition. So most businesspeople are always looking for ways to strengthen their creativity.

A new study discussed in The State Journal-Register suggests that our brains are most creative at exactly the moment we would least suspect: when we are worn out mentally. After a long day of focusing on work, it is often tempting to relax and veg out in front of the TV. But that is the moment we can come up with our best ideas, researchers say.

This conclusion is based on an experiment conducted on French college students. Participants first played a computer game in which they figured out the direction of one arrow by ignoring which way other arrows on the screen were pointing. In some cases, all of the arrows pointed the same way; other times, the arrows pointed in opposite directions.

The second task was a series of verbal tests. Finally, the subjects came up with new uses for everyday objects.

Researchers found that the subjects who played the more difficult form of the arrow game showed more creativity in the final task than the others. The authors of the study believe that intense concentration exhausted the students’ mental inhibition, allowing more ideas to reach their consciousness.

A great idea might be the first step toward succeeding in business in Illinois, but execution turns ideas into reality. Part of bringing ideas to life could include obtaining legal advice from a knowledgeable attorney.

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